Electronic mails and SMS have to quite a large extent replaced the tradition mails and marketing methods. Both SMS and emails provide your brand with new ways of winning customers. It is extremely crucial to integrate emails and SMS into your marketing strategy as they ensure instant delivery. It hardly takes six seconds for both to reach your customer. Further it is completely flexible as you can customize your emails or SMS or you could send one message to the entire contact list. It has a never-ending market potential as almost 90% of the people in our country own a mobile phone. Emails and SMS are basically the fathomless gold mines for marketing.