Search Engine Marketing involves using of Google AdWords. Google AdWords is an online marketing service started by Google to aid the marketers reach their targeted customers without delay. When one inquires on Google for a particular term, for example ‘chinese takeaway joints’, Google would present a list of searches for them. But on a closer look you will observe that the top and the bottom results are usually ads. So, these ads are displayed by google on the basis of the AdWords. Google AdWords are a foolproof way to bring new visitors to your website, grow the presence of your brand online and increase sales.
Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry.